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The Edify Group, LLC
— Test Your Knowledge of the Market for Refinancing, Second Mortgages and Home Equity Loans

mortgage marketing

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Mortgage Marketing Multiple Choice Quiz

Mortgage Refinancing, Second Mortgages and Home Equity Loan Marketing Facts Quiz

Do you know what customers want?

1) Which is the most competitive market?
a) Mortgage refinancing.
b) Second mortgages.
c) Home equity lines of credit.
d) Home equity loans.
e) They are all equally competitive.

2) How important are brands to refinance, second mortgage and home equity loan shoppers?
a) Very important.
b) Important.
c) Neutral.
d) Not very important.
e) Not important.

3) What do consumers want the most?
a) Current rate information.
b) Program comparisons.
c) Information on programs.
d) Debt consolidation.
e) Monthly payment and loan qualification calculators.

4) How does the demand for mortgage refinancing, second mortgages and home equity loans in California compare to the demand in Texas?
a) 16 times greater.
b) 8 times greater.
c) 4 times greater.
d) Equal.
e) 1/4 as large.

5) How does the demand for mortgage refinancing compare with the demand for home equity lines of credit?
a) 6 times greater.
b) 3 times greater..
c) Equal.
d) 1/3 as large.
e) 1/6 as large.

 

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