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Table of Contents |
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Page |
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Introduction |
5 |
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The Overall Market for Residential Realty Related Financing |
7 |
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Overall Market Demand and Characteristics |
8 |
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How much consumer interest is there in residential financing? |
8 |
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How much are businesses spending marketing to consumers looking for
residential financing? |
9 |
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How much are businesses willing to spend per visit to get consumers to
their web sites? |
10 |
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How important are brands to consumers? |
11 |
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Which states have the greatest demand for realty related consumer
financing? |
12 |
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How does demand mix for mortgage, "refinancing" and reverse mortgages
vary by state |
13 |
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Overall Market Competition and Opportunities |
14 |
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Overall, which market represents the best market opportunity? |
14 |
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On average, which market represents the best market opportunity? |
15 |
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Overall, which of the top twenty states, represents the best market
opportunity? |
16 |
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On average, which of the top twenty states, represents the best market
opportunity? |
16 |
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Overall Market Takeaways |
17 |
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Strategic |
17 |
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Tactical |
17 |
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The Residential Realty "Refinance" Market |
18 |
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"Refinance" Market (Refinance, HELOC, Second Mortgages and Home Loans) |
19 |
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How do shoppers relate to different ways to leverage the equity in their
homes and/or to reduce their credit payments? |
19 |
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Which states have the greatest "refinancing" demand? |
20 |
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How does "refinance" demand vary by state and by "refinance" type? |
20 |
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What do "refinance" shoppers want to do online? |
21 |
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What brands do "refinancers" look for online? |
21 |
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How do "refinancing" shoppers with credit problem search online? |
22 |
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"Refinance" Market Competition and Opportunities |
23 |
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Overall, which "Refinance" type represents the best marketing
opportunity? |
23 |
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On average, which "Refinance" type represents the best market
opportunity? |
24 |
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Overall, which state represents the best market opportunity? |
25 |
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On average, which states represent the best market opportunities? |
26 |
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Overall, which brands represent the best market opportunities? |
26 |
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On average, which brands represent the best market opportunities? |
26 |
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Overall "Refinance" Market Takeaways |
27 |
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Strategic |
27 |
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Tactical |
27 |
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The Market for Mortgage Refinancing |
28 |
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What is the demand for refinancing by states and how do marketing costs
vary? |
29 |
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What brands do refinance shoppers seek out online? |
30 |
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What do refinance shoppers want to do online and how much do businesses
spend to get in front of these buyers? |
31 |
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How do refinance shoppers qualify their searches? |
32 |
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How do refinancing shoppers with credit problems search online? |
32 |
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Refinance Market Competition and Opportunities |
33 |
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Overall, which state represents the best market opportunity? |
33 |
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On average, which state represents the best market opportunity? |
34 |
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Overall, which activities represent the best market opportunities? |
34 |
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On average, which activities represent the best market opportunities? |
35 |
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Overall, which brands represent the best market opportunities? |
35 |
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On average, which brands represent the best market opportunities? |
36 |
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Overall, which qualifiers represent the best market opportunities? |
36 |
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On average, which qualifiers represent the best market opportunities? |
37 |
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Refinance Market Takeaways |
38 |
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Strategic |
38 |
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Tactical |
38 |
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The Market for Home Equity Loans and Lines of Credit |
39 |
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Home Equity Market Demand and Characteristics |
40 |
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What is the demand for home equity loans by state and how do marketing
costs vary? |
40 |
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What do home equity shoppers want to do online and how much are
businesses willing to pay to get them to visit their web sites? |
41 |
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How do home equity shoppers with credit problems search? |
42 |
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What brands do home equity shoppers seek out? |
42 |
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How do home equity shoppers qualify their searches? |
43 |
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Home Equity Market Competition and Opportunities |
44 |
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Overall, which state represents the best market opportunity? |
44 |
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On average, which state represents the best market opportunity? |
44 |
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Overall, which online activities represent the best market
opportunities? |
45 |
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On average, which online activities represent the best market
opportunities? |
45 |
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Overall, which brands represent the best market opportunities? |
46 |
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On average, which brands represent the best market opportunities? |
46 |
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Overall, which qualifiers represent the best market opportunities? |
47 |
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On average, which qualifiers represent the best market opportunities? |
47 |
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Home Equity Market Takeaways |
48 |
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Strategic |
48 |
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Tactical |
48 |
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The Market for Second Mortgages |
49 |
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Second Mortgage Market Demand and Characteristics |
50 |
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What is the demand for second mortgages by state and how do marketing
costs vary? |
50 |
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What do second mortgage shoppers want to do online? |
51 |
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How do second mortgage shoppers with credit issues search? |
52 |
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Second Mortgage Market Competition and Opportunities |
53 |
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Overall, which state represent the best market opportunity? |
53 |
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On average, which states represent the best market opportunities? |
54 |
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Overall, which activities represent the best market opportunities? |
55 |
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On average, which activities represent the best market opportunities? |
56 |
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Second Mortgage Market Takeaways |
57 |
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Strategic |
57 |
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Tactical |
57 |
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Appendices |
58 |
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Reading market competition and opportunities graphs |
59 |
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The differences between overall and average best market opportunities |
59 |
