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Table of Contents |
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Page |
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Introduction |
4 |
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The Overall Market for Residential Realty Related Financing |
5 |
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Overall Market Demand and Characteristics |
6 |
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How much consumer interest is there in residential financing? |
6 |
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How much are businesses spending marketing to consumers looking for
residential financing? |
7 |
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How much are businesses willing to spend per visit to get consumers to
their web sites? |
8 |
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How important are brands to consumers? |
9 |
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Which states have the greatest demand for realty related consumer
financing? |
10 |
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How does demand mix for mortgage, "refinancing" and reverse mortgages
vary by state |
11 |
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Overall Market Competition and Opportunities |
12 |
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Overall, which market represents the best market opportunity? |
12 |
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On average, which market represents the best market opportunity? |
13 |
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Overall, which of the top twenty states, represents the best market
opportunity? |
14 |
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On average, which of the top twenty states, represents the best market
opportunity? |
14 |
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Overall Market Takeaways |
15 |
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Strategic |
15 |
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Tactical |
15 |
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The Market for Primary Residential Mortgages |
16 |
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Mortgage Market Demand and Characteristics |
17 |
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What do mortgage shoppers look for in mortgages? |
17 |
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Which states have the greatest demand? |
18 |
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Which brands to mortgage shoppers look for by name? |
18 |
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What do shoppers want to get and what do businesses spend to reach these
shoppers? |
19 |
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How do mortgage shoppers qualify their searches? |
20 |
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How do mortgage shoppers with credit issues search for mortgages? |
21 |
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Are consumers more interested in ARMs or fixed rate mortgages? |
22 |
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Do mortgage companies spend more on the marketing ARMs or fixed rate
mortgages? |
22 |
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Do mortgage companies spend more per lead on fixed rate mortgage leads
or adjustable rate mortgage leads? |
23 |
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Mortgage Market Competition and Opportunities |
24 |
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Is the competition for marketing ARMs or fixed rate mortgages equal? |
24 |
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Overall, which mortgage types represent the best market opportunity? |
25 |
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On average, which mortgage types represent the best market opportunity? |
26 |
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Overall, which attributes represent the best market opportunity? |
27 |
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On average, which attributes represent the best market opportunity? |
28 |
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Overall, which states represent the best market opportunity? |
28 |
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On average, which states represent the best market opportunity? |
29 |
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Overall, which brand represents the best market opportunity? |
29 |
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On average, which brand represents the best market opportunity? |
30 |
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Overall Mortgage Market Takeaways |
31 |
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Strategic |
31 |
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Tactical |
31 |
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Appendices |
32 |
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Reading market competition and opportunities graphs |
33 |
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The differences between overall and average best market opportunities |
33 |
